Brand

Pensy.AI brand kit

The name, the logo, the knitted Pensy, the colors and the type, with a few rules for using them. Writing about us? The press kit has the facts.

How the name is written

The product and the site
Pensy.AI. Capital P, capital AI, with the dot. Not "Pensy AI", "PensyAI" or "Pensy.ai".
The coach
Pensy. The knitted character people talk to. In a sentence: "Pensy follows up on what you said you'd do."
The address
pensy.ai. Lower case, as a link or a URL.
The company
Pensy Group LLC. Makes Pensy.AI. Based in Oklahoma City, Oklahoma.

Pensy, the knitted coach

Pensy is a knitted face with round glasses. People pick its color, glasses and hat for themselves. The default look is Denim with glasses.

Pensy in each of its eight colors, smiling, glasses on
  • Terracotta
  • Charcoal
  • Denim
  • Plum
  • Teal
  • Lavender
  • Sage
  • Mustard

Glasses on or off; no hat, a beanie or a bucket hat.

Colors

  • Pensy Blue

    #2250A0 · hsl(218 65% 38%)

    The brand color: buttons, links and the default knit. White text on it passes WCAG AA.

    Contrast: 7.7:1 with white · 2.1:1 with Ink

  • Ink

    #1A2132 · hsl(222 32% 15%)

    Headlines, the wordmark and body text on light backgrounds.

    Contrast: 16.1:1 with white

  • Paper

    #FBF8F4 · hsl(38 44% 97%)

    The page behind the landing page and the social card.

    Contrast: 1.1:1 with white · 15.2:1 with Ink

  • Cream

    #F2E9DB

    Behind the face on the app icon and the splash screen.

    Contrast: 1.2:1 with white · 13.3:1 with Ink

  • Ember

    #BB5E1B · hsl(25 75% 42%)

    The headline gradient, Ember → Rose → Pensy Blue. Large type only.

    Contrast: 4.4:1 with white · 3.6:1 with Ink

  • Rose

    #B9313D · hsl(355 58% 46%)

    The middle of the headline gradient. Large type only.

    Contrast: 5.9:1 with white · 2.7:1 with Ink

As data: pensy-colors.json

Type

Use it well

Please

  • Use the files from this page as they are, on a background with room around them.
  • Show Pensy as the knitted face: any of the eight colors, glasses on or off, a beanie or a bucket hat.
  • Describe Pensy.AI as an AI life coach.

Please don't

  • Redraw, recolor, stretch or add to the face or the wordmark.
  • Put Pensy next to another company's logo or mascot in a way that suggests a partnership.
  • Call Pensy a therapist, or say it does tasks for people: it's a coach.

The logos and the character belong to Pensy Group LLC. Questions about using them: contact@pensygroup.com.